AI summary
Lead business analysis, planning, and performance reporting within Roku’s Consumer Planning & Optimization team, shaping how investments in customer behavior drive growth and lifetime value. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, focused on connecting the TV ecosystem. Standout perk: comprehensive benefits plus equity awards, with a hybrid schedule (in office Mon–Thu, flexible Fridays).
Key skills
Strategic planning & analysis (SP&A) / FP&ACustomer lifetime value (CLV/LTV) modelingFinancial modeling (cohort/growth, DCF)Business performance reporting (revenue, profit, retention, ROI)Microsoft Excel (expert level)Microsoft PowerPoint (expert level)Dashboarding tools (Tableau, Looker)Forecasting templates & business intelligence infrastructureBusiness case development and investment sizingCross-functional stakeholder management
Salary not listed — comparable New York Head of Business Analysis/Planning roles typically pay about $180k–$260k base, often plus equity/bonus.
You'll thrive here if you love building rigorous performance models and executive-ready storytelling to help cross-functional teams prioritize high-impact growth initiatives.
Why apply
- Equity awards and comprehensive benefits
- Hybrid schedule with flexible Fridays
- High-impact growth and expansion work
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
At Roku, we make decisions based on data. Consumer Planning & Optimization (P&O) at Roku works across the business to ensure that investments in customer behavior (including purchase, subscription, viewing habits, etc.) are evaluated based on how they will enhance the customer experience. By presenting our users with a great experience, they will value the platform and Roku experience even more. This role reports to the Senior Manager, Planning & Analysis.
The person will be a key member of the planning function within the Consumer P&O team. This role will work across multiple business groups in supporting the analysis, sizing, and prioritization of high-impact business initiatives to drive growth and increase customer lifetime value. Key activities will include developing business performance reporting and models, tracking the impact of business initiatives, coordinating planning with FP&A, and helping the Consumer P&O team collaborate with various teams across Roku to execute new programs.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Lead tracking, monitoring, and reporting of ongoing business performance (revenue, profit, retention, customer lifetime value, ROI, and P&O KPIs)
Develop and operate scalable reporting, forecasting templates, and overall business intelligence infrastructure
Partner with Analytics/FP&A teams to streamline processes, improve data infrastructure, and avoid duplication of efforts across the Roku ecosystem
Establish performance baselines for modeling key consumer actions
Support Roku’s international expansion strategy
Develop business cases and models for high-impact, company-wide initiatives, exploring new areas for investment that may generate high returns
Partner closely with Customer Intelligence, Analytics, and FP&A to validate assumptions and data inputs
Expand the scope of existing team capabilities to international focus markets (reporting, planning, opportunity sizing)
Support creation of impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, performance, risks, and opportunities to support prioritization discussions that will shape roadmap development
Monitor key industry and economic factors to determine potential impact on customer lifetime models, revenue streams, and long-term planning
Consumer Analytics, SP&A, FP&A, or similar planning experience, ideally with D2C SVOD and AVOD experience OR management consulting, investment banking, or equity research within the Media, Technology, or Telecom sector
Experience working with customer lifetime value, including an understanding of methodology, use cases, and implications for forecasting
Ability to understand complex business drivers, produce high-quality analytics, and communicate results effectively
Best-in-class (more than advanced) Microsoft Excel and PowerPoint skills, with a keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand presentations
Understanding of cohort/growth models and discounted cash flow models
Advanced ad-hoc financial modeling skills with a special talent to form and defend model assumptions with limited data
Strong communicator and collaborator across multiple departments with a service-oriented business partnering approach
Familiarity with dashboarding tools, including Tableau and Looker, coding skills are a plus
Familiarity with international markets and growth strategy is a plus
#Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
Roku is the #1 TV streaming platform in the U.Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
At Roku, we make decisions based on data. Consumer Planning & Optimization (P&O) at Roku works across the business to ensure that investments in customer behavior (including purchase, subscription, viewing habits, etc.) are evaluated based on how they will enhance the customer experience. By presenting our users with a great experience, they will value the platform and Roku experience even more. This role reports to the Senior Manager, Planning & Analysis.
The person will be a key member of the planning function within the Consumer P&O team. This role will work across multiple business groups in supporting the analysis, sizing, and prioritization of high-impact business initiatives to drive growth and increase customer lifetime value. Key activities will include developing business performance reporting and models, tracking the impact of business initiatives, coordinating planning with FP&A, and helping the Consumer P&O team collaborate with various teams across Roku to execute new programs.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Lead tracking, monitoring, and reporting of ongoing business performance (revenue, profit, retention, customer lifetime value, ROI, and P&O KPIs)
Develop and operate scalable reporting, forecasting templates, and overall business intelligence infrastructure
Partner with Analytics/FP&A teams to streamline processes, improve data infrastructure, and avoid duplication of efforts across the Roku ecosystem
Establish performance baselines for modeling key consumer actions
Support Roku’s international expansion strategy
Develop business cases and models for high-impact, company-wide initiatives, exploring new areas for investment that may generate high returns
Partner closely with Customer Intelligence, Analytics, and FP&A to validate assumptions and data inputs
Expand the scope of existing team capabilities to international focus markets (reporting, planning, opportunity sizing)
Support creation of impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, performance, risks, and opportunities to support prioritization discussions that will shape roadmap development
Monitor key industry and economic factors to determine potential impact on customer lifetime models, revenue streams, and long-term planning
Consumer Analytics, SP&A, FP&A, or similar planning experience, ideally with D2C SVOD and AVOD experience OR management consulting, investment banking, or equity research within the Media, Technology, or Telecom sector
Experience working with customer lifetime value, including an understanding of methodology, use cases, and implications for forecasting
Ability to understand complex business drivers, produce high-quality analytics, and communicate results effectively
Best-in-class (more than advanced) Microsoft Excel and PowerPoint skills, with a keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand presentations
Understanding of cohort/growth models and discounted cash flow models
Advanced ad-hoc financial modeling skills with a special talent to form and defend model assumptions with limited data
Strong communicator and collaborator across multiple departments with a service-oriented business partnering approach
Familiarity with dashboarding tools, including Tableau and Looker, coding skills are a plus
Familiarity with international markets and growth strategy is a plus
#Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.