Opal is the only company building the financial infrastructure behind modern advertising.
Every year, brands and agencies move close to a trillion dollars through paid media channels -
but the systems managing that spend are outdated, fragmented, and misaligned with how
marketing actually works. Credit limits lag behind growth. Finance teams lack
platform-to-platform visibility. Agencies front capital they shouldn’t have to. Everyone wastes
time reconciling chaos at month-end.
Opal’s platform fixes this. We give agencies and advertisers a smarter way to fund, control, and
track paid media spend - unlimited virtual cards, real-time guardrails, no-hassle cashback, and
built-in workflows designed specifically for marketing and agency ecosystems. A modern
financial company built for the advertising industry. First of its kind.
We’re backed by major financial partners, growing quickly, and solving a problem that gets more painful as companies scale. If you’re excited by real money, real workflows, and a product that sits at the intersection of finance, marketing, and operations - Opal is the place to build.
The Role
We’re hiring our first growth hire. This is a 0→1 seat with full ownership of how Opal finds,
attracts, and converts agencies and advertisers.
You’ll build the pipeline machine from scratch: target lists, inbound engines, events and
conferences. You’ll work directly with the founder, ship fast, and own the number.
This is not a role for someone who wants to inherit a team and a playbook. It’s a role for
someone who wants to write the playbook, do the hard work themselves, then hire the team.
What you’ll do
Build the target universe. Own list-building of agencies, brands, and advertisers worth chasing. Segment them, prioritize them, and keep the data clean.
Generate inbound. Stand up the engine - content, SEO, partnerships, lifecycle, etc that brings qualified leads to us instead of the other way around.
Get us in front of customers in creative ways. Identify the right conferences, events, sponsorships, dinners, communities, and unconventional plays where our buyers actually show up.
Run paid acquisition. Test and scale paid channels where they make sense. Know when to push, when to pull back, and how to read the data.
Own the pipeline number. Set goals, build the dashboards, and report results weekly. If something isn’t working, change it.
Build the team behind you. Hire and lead the next growth hires once the playbook is working.
What we’re looking for
0→1 growth experience at a startup. You’ve been an early growth hire and scaled a function from scratch - ideally as a leader, not just a contributor.
List-building and outbound chops. You know how to find a buyer universe, enrich it, and turn it into pipeline.
Inbound experience. Content, SEO, partnerships, lifecycle - you’ve built the machine that makes leads come to you.
Field and event instincts. You can sniff out the right conference, dinner, or community play that puts the company in the right room.
Paid ads experience is a plus. Hands-on with Meta, LinkedIn, Google, or programmatic at meaningful scale.
Bias toward action. You ship, you measure, you iterate. You don’t need a 6-week ramp to make a dent.
Comfort with in-office, high-velocity work. This is a San Francisco, in-office role. We move fast and in the same room.
Bonus points
You’ve sold into agencies, advertisers, or marketing/finance teams before.
You have a network in performance marketing, ad ops, or agency leadership.
You have fintech, B2B SaaS, or adtech experience.
What we offer
Competitive salary ($120K - $200K base) + meaningful equity
Health, dental, vision
2 meals per day in office
In-office, high-velocity environment
Direct ownership of a critical company function
More about Opal
We’re a team of hard working, focused individuals focussed on building a successful company quickly. Opal could be a fit for you if you’re looking to join highly competent teammates that focus on winning pragmatically.
Opal has a simple, no-frills culture. We work 6 days a week. We hire only S-tier competence.
Opal was founded in April 2024 by Alex Steele. Opal is backed by Founder’s Co-op and Basis Set.