PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.
The Sr. Associate, Video Investment role is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom Video recommendations to meet our clients’ goals.
Responsibilities
Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
Allocate, adjust and monitor schedules to ensure delivery to client goals/network guarantees.
Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
Fulfill client requests, collect data and information regarding TV ratings and industry trends
Register budgets, email specs, analyze plans, call in mix revisions and optimizations
Develop of Creative rotation sheet for digital delivered buys
Coordinate with Platform Logistics for digital campaign execution
Evaluate and assess vendors using proprietary research tools and industry knowledge
Participate or lead campaign activation and provide client updates on campaign status