AI summary
Showroom Salesperson role selling new and pre-owned Harley-Davidson motorcycles at San Diego Harley-Davidson (part of Sonic Automotive, a Fortune 500 company). You’ll prospect, sell, and follow up to hit gross profit/volume targets while delivering an excellent customer experience. Standout perks include OEM certification with paid manufacturer training plus employee pricing and travel discounts.
Key skills
Motorcycle/vehicle salesProspecting and lead follow-upCustomer needs analysis (questioning and listening)Vehicle delivery and product feature demonstrationKnowledge of warranties and sales paperworkUnderstanding equity, values and depreciationCompliance with federal/state/local auto retail lawsWorking with service/body shop on reconditioning schedulesValid in-state driver's license with motorcycle endorsement (or obtain upon hire)Pass background check, MVR, drug test and credit report
Salary not listed — comparable San Diego powersports/vehicle showroom sales roles are often commission-based, commonly landing around $45k–$100k+ total compensation depending on volume.
You'll thrive here if you’re a customer-focused, target-driven salesperson who can prospect consistently, explain vehicle value clearly, and maintain a professional showroom presence.
Why apply
- Medical, dental & vision insurance
- Employee pricing on vehicles/parts/service
- OEM certification and paid training
San Diego Harley-Davidson® is known for its year-round perfect weather, diverse scenic routes, and large motorcycle community, which is optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.
The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up. Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers.
Determine each customer’s vehicle needs by asking questions and listening.
Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.
Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
Attend sales meetings and training offered by the dealership and the manufacturer.
Know and understand equity and values and be able to explain depreciation to the customer.
Know and understand the federal, state, and local laws which govern retail auto sales.
Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.
High school diploma or the equivalent.
Valid in-state driver’s license with motorcycle endorsement / must be able to obtain upon hire.
Professional personal appearance.
Ability to sell a minimum quota according to dealership standards.
All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver's license.
Medical, Dental & Vision Insurance
Employee Pricing on Vehicles, Parts & Service
Travel Discounts on Hotels, Flights & Rentals
OEM Certification & Paid Manufacturer Training Opportunities
Career Growth within a Fortune 500 Company
All your information will be kept confidential according to EEO guidelines.
Dealership: 622 - San Diego Harley-Davidson