Founding Account Executive role at Carter (by ShyftLabs), a unified operating system for commerce media that helps retailers and networks launch, optimize, and measure onsite/offsite/in-store campaigns. You’ll grow and retain strategic accounts while also driving net-new enterprise deals across retailers, brands, commerce networks, and agencies. Standout perk: hybrid role with flexibility for remote work.
- Founding commercial team member
- Hybrid role with remote flexibility
- Work on unified commerce media OS
\Account Management & Growth Own and grow a portfolio of strategic accounts across retail media, commerce media, brand, and agency relationships, driving net revenue retention and expansion. Serve as a trusted advisor and strategic partner to key client stakeholders on commerce media strategy, onsite and offsite activation, closed-loop measurement, and AI-driven optimization. Lead structured business reviews, joint account planning, and executive-level performance conversations that surface and close upsell and expansion opportunities. Partner cross-functionally with solutions consulting, product, and engineering to ensure clients are hitting their goals and are positioned to scale on the platform. Translate client goals into new use cases and roadmap features across Carter’s platform, including unified activation, optimization, reporting, and measurement capabilities. New Business Prospect, develop, and close net-new opportunities with retailers building commerce media networks, brands seeking unified cross-channel activation, and agency partners managing commerce media at scale. Own the full enterprise sales cycle: from targeted outreach and discovery through technical scoping, commercial proposal, negotiation, and close. Build a strong, qualified pipeline through outbound prospecting, industry events, strategic referrals, and existing network relationships. Lead RFP responses and tailored discovery-to-proposal processes, connecting Carter’s capabilities to measurable commercial outcomes for each prospect. helping shape how the market understands the commerce media OS opportunity. Partner closely with product, solutions consulting, data/analytics, and leadership to deliver exceptional client outcomes and an excellent pre- and post-sale experience. Bring structured market intelligence into the organization; Maintain rigorous pipeline hygiene: accurate CRM records, revenue forecasting, and account plans with clear next steps and rationale. Help Carter scale its commercial motion by contributing ideas, feedback, and best practices as the team grows.
4+ years of experience in a client-facing commercial role (sales, account management, business development) with demonstrated ability to both expand accounts and close new business. Deep domain knowledge in retail media, commerce media, adtech, or programmatic: you understand how retailers monetize audiences, how brands plan media across RMNs and DSPs, and how agencies navigate both. Proven track record of managing complex, multi-stakeholder sales cycles and exceeding revenue targets in a competitive adtech or media technology environment. Strong executive presence and communication skills: you can simplify a complex technical product story for a CMO, a Head of Retail Media, or a VP of Monetization with equal confidence. Excited to help build a category-defining company at the earliest stage: you’re energized by ambiguity, ownership, and the opportunity to leave fingerprints on how this company scales.
Experience working with or selling into retail/commerce media networks, brands, or agencies. Familiarity with onsite, offsite, in-store and social activation, closed-loop attribution, or holistic multi touch commerce measurement. Experience navigating enterprise deals with ARR of $500K+ and multiple buying stakeholders (technology, marketing, finance, legal). Existing relationships with Heads of Retail Media, VP of Monetization, Chief Digital Officers, or agency commerce leads.
\Note: This is a primarily hybrid role with flexibility for remote work. \We’re building the command center for the future of commerce media, and we want you on the journey with us. We encourage applicants of all backgrounds including ethnicity, religion, disability status, gender identity, sexual orientation, family status, age, and nationality to apply. If you require any accommodation during the interview process, please let us know and we will be happy to support you.