Assistant Brand Marketing Manager

Are you looking to catapult your career by driving high-impact transformation with household brands? At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri - a global pure-play ice cream leader. powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, coaching of European-based ice cream experts, we know we have the winning Headquartered in Walnut Creek, the Bay Area’s hub for up-and-coming food trends, ice cream. The brands have strong investments in marketing support, quality improvements and exciting line Importantly - what does it mean for our marketing talent? talented Marketing Team, you will see why we drive such strong business growth - What you can expect as part of our Marketing team:

* Ownership of your projects * Deep understanding of what it takes to make our incredible ice cream with Participation and involvement across marketing campaigns, from product shoots to sampling events to commercial production and more * Oh, and did we say free ice cream?

Be the brand champion for a brand within the organization to drive key activities in support of profitable brand sales and market share growth with a a generalist/strategic mindset in every project and interaction.

* Own and lead brand activities across all facets of the business as an category sales stories and retailer partnerships for Research and Oversee execution & optimization of commercial plan. leading quality benchmarking across commercial team.

Deliver brand sales / margin targets Achieve brand share targets Brand Health through relevant scorecard NPD Launch performance/ Consumer acceptance Financial acumen related to the product Product quality - complaint levels, ratings and reviews, repeats, customer Ice cream knowledge

Ownership of brand business KPIs Brand Stewardship

Partner with Brand Director to develop and drive brand strategy to achieve Relentlessly examine performance, optimize and prioritize all demand generation levers to support short term and long-term business success Lead and own deep understanding of weekly brand KPIs with a focus on Oversee brand with deep understanding, spending savvy, attention to detail Deep understanding of brand and shopper Lead and sell-in aspects of the brand plan to management, cross-functional Quality:

Regular focus on quality benchmarking against competitors with total commercial team - with a bias for action Advocate and act on quality opportunities across all parts of the consumer Have deep understanding of quality complaints and drive Drive new product ideation and development in line with brand strategy & Product projects on time

Embrace the consumer and ensure our brands are resonating in the market Ensure brand Relentlessly examine campaign performance and optimize to ensure we achieve Practice benchmarking across all areas of marketing (vendors, packaging Lead packaging design and implementation as needed for renovation, innovation, quality improvements Partner with Omni-channel team to support brand activities in key retailer your people to optimize work for performance. Develop direct report to ensure strong performance and capabilities for a and quality standards. PERFORMANCE

2+ years of experience as Marketing Manager preferred * Traditional CPG experience Preferred including familiarity with IRI / Nielsen data and New Product Development * Undergrad in a relevant field preferred

The pay scale for this role takes into account the wide range of factors that experience and training; At Dreyer’s Grand Ice Cream, it is not We are an equal opportunity employer and value diversity at our company. sexual orientation, age, marital status, veteran status, or disability status.