Business Analyst (Contentful Content Management System)

Business Analyst (Contentful CMS) Help shape powerful digital experiences for global brands If you enjoy turning complex ideas into clear, actionable solutions—and love working at the intersection of business, design, and technology—this role is for you. We’re looking for a Business Analyst who can partner closely with clients and delivery teams to bring enterprise CMS implementations to life. In this role, you’ll help guide projects from early discovery through delivery, ensuring teams stay aligned and outcomes exceed expectations. Partner with clients Lead conversations to uncover business needs and goals Build strong relationships with stakeholders and product owners Guide user acceptance testing and incorporate feedback Turn ideas into solutions Translate business needs into clear, actionable requirements Define user stories, acceptance criteria, and process flows Support content modeling and CMS best practices Break down work into deliverable pieces with engineering teams Drive delivery forward Manage and prioritize the backlog in Jira Contribute to roadmap planning and ongoing iteration Participate in Agile ceremonies and keep teams aligned Collaborate across teams Work closely with strategy, design, and engineering Identify risks early and help solve them Support training and knowledge sharing with clients What you bring You’ll be a great fit if you have: Experience working in a digital agency or consulting environment with client-facing projects Hands-on experience with Contentful or another headless CMS A track record of supporting enterprise website implementations Confidence creating requirements, user stories, and documentation Experience working in Agile environments (Scrum, sprint planning, backlog management) Strong communication skills—you can connect technical and non-technical audiences The ability to bring structure to ambiguity and move work forward It’s a bonus if you have Experience as a Business Analyst, Product Owner, or Product Manager Exposure to content modeling or information architecture Familiarity with APIs, integrations, or composable architectures Tools you’ll use Jira & Confluence Figma (or similar design tools) Miro, Lucid, or similar collaboration tools Why this role stands out You’ll work on high-impact, enterprise-level digital experiences You’ll collaborate with cross-functional experts across strategy, design, and engineering You’ll have the opportunity to shape how projects are delivered—not just execute them If you’re excited about shaping digital experiences, building strong client partnerships, and working in a fast-paced, collaborative environment, this could be a great fit for you. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. Location: New York - 150 E 42nd Brand: Merkle Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work