Digital Online Marketing Manager role focused on owning and continuously improving ScanSource’s website experience, combining hands-on CMS execution with analytics-led optimization. You’ll build and QA pages, implement light front-end updates, and improve traffic quality, engagement, and conversions through SEO and CRO. Standout perk: comprehensive benefits plus 128 hours PTO and 10 paid company holidays (outside CA).
- Medical, dental, vision coverage
- 401(k) with matching provision
- 128 hours PTO plus 10 holidays
This role is ideal for a technical, detail‑oriented digital marketer who enjoys both building and optimizing—someone who can execute in the CMS, analyze performance, and continuously improve the website as a growth channel.
Website & CMS Management
* Own day‑to‑day management of the website CMS, including page creation, content updates, troubleshooting, and ongoing maintenance. * Implement landing pages, microsites, and campaign experiences using approved designs and content. * Apply HTML and CSS updates to customize layouts, components, and forms. * Ensure websites are responsive, accessible, and consistent with brand and UX standards. * Perform quality assurance to validate functionality, links, forms, tracking, and page performance prior to and after launch.
Digital Optimization & Performance
* Monitor website traffic, engagement, and conversion performance using Google Analytics and related tools. * Identify optimization opportunities to improve conversion rates across landing pages and key site journeys. * Support and implement A/B testing, page refinements, and UX improvements based on performance insights. * Partner with marketing stakeholders to align website updates to campaign goals and business priorities.
SEO & Traffic Health
* Execute on‑page SEO best practices including metadata, page structure, internal linking, and content hygiene. * Monitor SEO performance and collaborate on recommendations to improve organic visibility and traffic quality. * Ensure CMS structure and content updates support search engine performance and usability.
Track key performance indicators (KPIs) for website traffic, engagement, and conversions. * Translate analytics data into actionable insights and recommendations for content and layout improvements. * Support dashboards and performance reporting tied to digital campaigns and website initiatives.
Collaborate closely with different functional areas in marketing (ie: creative, communications, digital, etc.) and IT teams to deliver high‑quality web experiences. * Act as the primary point of contact for website execution and optimization requests. * Provide hands‑on support to the broader digital marketing team as needed, including assisting with email marketing execution in HubSpot, form creation and management in Wufoo, and other shared digital marketing tools or platforms. * Stay current on CMS capabilities, digital marketing tools, SEO trends, and CRO best practices.
Reports to: Manager, Communications & Digital Production * Digital Marketing, Channel Marketing, Communications, Creative, Events, IT, Legal, and external partners/agencies
Bachelor’s degree in Marketing, Digital Media, Communications, Web Development, or equivalent experience. * Hands‑on experience managing and updating a website CMS (preferably Sitecore, or similar). * Working knowledge of HTML, CSS, and basic JavaScript; comfort applying technical updates in a marketing context. * Strong understanding of website analytics using Google Analytics and Google Tag Manager. * Familiarity with SEO fundamentals and conversion rate optimization principles. * Ability to manage multiple web updates and priorities with strong attention to detail. * Clear communication skills and ability to collaborate across technical, and marketing teams.
Experience in B2B, technology, or distribution-focused marketing environments. * Hands-on experience with Sitecore, Google Analytics, SEMrush, and Microsoft Clarity. * Familiarity with SEO basics, UX best practices, landing page optimization, and conversion rate optimization. * Experience supporting campaign-based websites, supplier initiatives, or event-driven digital experiences.
Ability to travel less than 10% of the time; must be flexible and willing to travel occasionally to support the marketing or supplier organization. * Actual annual salary offered to a candidate will be based on a number of variables including work experience, education and skills/ achievements, and will be mutually agreed upon at the time of offer. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, and a 401(k) plan with matching provision. Outside of CA, ScanSource grants 128 hours of paid time off (PTO) each calendar year (prorated for date of hire). ScanSource also celebrates 10 paid company holidays.