Global Brand Manager role focused on shaping and protecting Cummins’ brand perception through multi-channel campaigns, messaging, and events. You’ll partner with sales, product, and creative teams to deliver consistent, high-impact marketing while using performance data to optimize ROI. Standout focus: driving digital marketing innovation and tools/trends adoption.
- Drive multi-channel global campaigns
- Lead digital marketing innovation
- Deliver virtual and in-person events
In this role, you will make an impact in the following ways:
* Drive effective, multi‑channel marketing campaigns that increase visibility and engagement across digital, social, email, and traditional platforms. * Craft compelling, brand-aligned messaging and content that resonates with target audiences and supports strategic growth opportunities. * Strengthen collaboration with sales, product, and creative teams to ensure unified, high impact execution of marketing initiatives. * Protect and elevate Cummins’ brand identity by ensuring consistency and quality across all marketing materials and touchpoints. * Deliver memorable virtual and in-person events that deepen audience connection to the Cummins brand and enhance overall experience. * Use data-driven insights to monitor campaign performance and optimize strategies for greater reach, efficiency, and ROI. * Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and remain financially sound. * Lead digital marketing innovation by championing new tools, trends, and strategies that strengthen Cummins’ digital presence and performance.
Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.