Hospice Community Liaison

The Sequoia Difference At Sequoia Hospice, we’re passionate about delivering exceptional, individualized care. Our mission is to provide life-changing service with dignity and compassion, helping patients and families navigate a smooth transition home. We’re growing and looking for an experienced Community Liaison to join our Hospice Care team! JOB SUMMARY Responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. DUTIES & RESPONSIBILITIES Develop and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize hospice services. Schedule and conduct visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market. Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations. Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees. Conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Employ marketing and promotional initiatives to achieve budgetary volume projections. Establish and maintain positive working relationships with current and potential referral and payer sources. Build and monitor community, customer, and payer and patient perceptions of the agency as a high-quality provider of services. Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs. Maintain comprehensive working knowledge of the agency markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning. Maintain comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. Maintain comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the agency. Monitor and report cost effectiveness of marketing efforts. Implement a call-back program to call discharged patients and discuss their experiences with Sequoia Home Health, as well as provide consultation if any additional services are needed The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description. JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities) Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required. At least three years of experience in health care marketing management preferably in hospice care operations. Demonstrated ability to supervise and direct professional and administrative personnel. Ability to market aggressively and deal tactfully with customers and the community. Knowledge of corporate business management. Demonstrates good communications skills, negotiation skills, and public relations skills. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities. Why Join Sequoia? Sequoia Hospice is part of the Cornerstone Group, a network of 75 agencies nationwide. While we’re part of a large family, we operate locally with a culture that values freedom, innovation, and excellence. Our Core Values (CAPLICO): Celebration Accountability Passion for Learning Love One Another Intelligent Risk Taking Customer Second Ownership Join a team of high performers on a mission to create the best Hospice agency in the Bay Area! Ready to make a difference? Apply today and help us deliver exceptional care to our community. Pay Range: $70,000 - $90,000 annually, plus a rewarding commission plan The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at

At Sequoia Home Health, our role is to be the emotional, psychological, and clinical companion to all our patients and their caregivers. Our focus is to help facilitate a smooth and safe transition back to our client’s homes and improve quality of life by helping them get back to doing what they love. We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.