AI summary
Remote Industrial/Automation Sales Manager role focused on driving revenue growth and market expansion for Formic, a Robotics-as-a-Service company making industrial automation accessible to SMB and mid-market manufacturers. You’ll own a regional territory end-to-end—prospecting through contract execution—partnering with Engineering/Solutions to design and sell automation projects. Standout perks include equity plus a competitive uncapped commission plan and healthcare with 99% of employee premiums covered.
Key skills
Full-cycle B2B salesConsultative selling and discoveryTerritory strategy and executionPipeline generation and qualificationSalesforce (or comparable CRM)Manufacturing operations knowledgeIndustrial buying process expertiseContract negotiation (pricing and commercial terms)Executive stakeholder relationship managementAbility to travel up to 75%
Salary not listed — comparable Industrial/Automation Sales Manager roles in Texas often run roughly $90k–$140k base plus uncapped commission (OTE commonly higher), depending on territory and experience.
You'll thrive here if you’re a high-energy, consultative manufacturing seller who proactively builds pipeline in new markets, is comfortable with ambiguity, and can travel heavily to meet plant and operations leaders.
Why apply
- Equity in fast-growing start-up
- Competitive uncapped commission structure
- 99% employee healthcare premiums covered
Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.
We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.
Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.
Formic’s Sales Team is a high-energy group of industry experts focused on driving adoption of automation across SMB and mid-market manufacturing. The team partners cross-functionally to build territory strategies, educate manufacturing leaders, and grow pipeline through disciplined outreach and consultative selling.
As an Automation Sales Manager, you will drive revenue growth and market expansion across your assigned territory. You will develop and execute a territory plan, build deep knowledge of the local manufacturing landscape, and establish trusted relationships with key customers and partners.
You will evaluate customer requirements for automation projects, collaborate with Engineering and Solutions to develop concepts, and negotiate pricing and commercial terms with end users. If you’re motivated to deliver real customer impact while accelerating your career and earnings, we want to meet you!
Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
Lead consultative discovery conversations and on-site visits with manufacturing decision makers
Develop tailored automation solutions in partnership with Solutions and Engineering teams
Advance opportunities through the full sales cycle from prospecting to contract execution
Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
Maintain accurate CRM data, pipeline coverage, and forecast visibility
Proven success in full-cycle B2B sales with consistent revenue attainment
Demonstrated ability to build pipeline proactively in new or under-penetrated markets
Strong understanding of manufacturing operations and industrial buying processes
Proficiency in Salesforce or comparable CRM systems
Willingness and ability to travel up to approximately 75% within your assigned region
That’s why we offer a comprehensive benefits and perks package for full-time, U.Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles
Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available
Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
Employee Assistance Program (EAP): Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup
Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy
Formic’s pay and equity packages are thoughtfully benchmarked against peer companies at a similar growth stage. Equity represents a meaningful part of our mutual investment: when Formic succeeds, so do you.
Final offers are customized based on experience, geographic location, market considerations, and a candidate’s preferred balance of cash and equity. Our goal is to attract and reward top talent who will have significant impact, and we are open to thoughtful discussions to align on the right structure.
We’re building this company from the ground up, and every person we hire has an outsized impact on our culture, performance, and trajectory. You believe in the mission, aren’t paralyzed by risk, and fear inaction more than failure. You see ambiguity as opportunity and bring energy to building what doesn’t yet exist.
Create the Magic: You absorb complexity so customers don’t have to. Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value-added, and outcome-driven. You value data over ego and strong opinions loosely held. When things break or priorities shift, you rebound stronger. You practice radical helpfulness, document clearly, and make clean handoffs. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans.
We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.
Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.
Formic’s Sales Team is a high-energy group of industry experts focused on driving adoption of automation across SMB and mid-market manufacturing. The team partners cross-functionally to build territory strategies, educate manufacturing leaders, and grow pipeline through disciplined outreach and consultative selling.
As an Automation Sales Manager, you will drive revenue growth and market expansion across your assigned territory. You will develop and execute a territory plan, build deep knowledge of the local manufacturing landscape, and establish trusted relationships with key customers and partners.
You will evaluate customer requirements for automation projects, collaborate with Engineering and Solutions to develop concepts, and negotiate pricing and commercial terms with end users. If you’re motivated to deliver real customer impact while accelerating your career and earnings, we want to meet you!
Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
Lead consultative discovery conversations and on-site visits with manufacturing decision makers
Develop tailored automation solutions in partnership with Solutions and Engineering teams
Advance opportunities through the full sales cycle from prospecting to contract execution
Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
Maintain accurate CRM data, pipeline coverage, and forecast visibility
Proven success in full-cycle B2B sales with consistent revenue attainment
Demonstrated ability to build pipeline proactively in new or under-penetrated markets
Strong understanding of manufacturing operations and industrial buying processes
Proficiency in Salesforce or comparable CRM systems
Willingness and ability to travel up to approximately 75% within your assigned region
That’s why we offer a comprehensive benefits and perks package for full-time, U.Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles
Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available
Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
Employee Assistance Program (EAP): Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup
Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy
Formic’s pay and equity packages are thoughtfully benchmarked against peer companies at a similar growth stage. Equity represents a meaningful part of our mutual investment: when Formic succeeds, so do you.
Final offers are customized based on experience, geographic location, market considerations, and a candidate’s preferred balance of cash and equity. Our goal is to attract and reward top talent who will have significant impact, and we are open to thoughtful discussions to align on the right structure.
We’re building this company from the ground up, and every person we hire has an outsized impact on our culture, performance, and trajectory. You believe in the mission, aren’t paralyzed by risk, and fear inaction more than failure. You see ambiguity as opportunity and bring energy to building what doesn’t yet exist.
Create the Magic: You absorb complexity so customers don’t have to. Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value-added, and outcome-driven. You value data over ego and strong opinions loosely held. When things break or priorities shift, you rebound stronger. You practice radical helpfulness, document clearly, and make clean handoffs. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans.