Marketing Analytics Lead

Position Title Marketing Analytics Lead Location Troy, MI 48098 Job Summary Flagstar’s Client Insights & Analytics Team leverages cutting-edge analytics and modern data platforms to unlock actionable insights to make smarter decisions that balance business outcomes with customer needs. We’re seeking a strategic, hands-on Marketing Analytics Lead to join our Client Insights & Analytics Team at Flagstar. In this role, you'll independently drive analysis, reporting, and data visualization that power smarter marketing decisions. You’ll partner with cross-functional teams to uncover insights, guide performance optimization, and help shape marketing strategy. Job Responsibilities: JOB RESPONSIBILITIES Develop and deliver high-impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior. Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs. Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting. Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs. Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization. Lead/participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs. ADDITIONAL ACCOUNTABILITIES Performs special projects, and additional duties and responsibilities as required. Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations. JOB REQUIREMENTS Required Qualifications: Education level required: Undergraduate Degree (4 years or equivalent). Minimum experience required: 7+ Years of hands-on experience in marketing analytics, data visualization, or related roles. Hands on experience in modern data architecture and data modeling. Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools. Strong programming experience in SQL, Python or R. Proven experience with one of the BI tools (Power BI, Tableau, QlikView, etc.). Proven ability to lead cross-functional workstreams and manage projects independently. Solid understanding of marketing funnels, digital metrics, and campaign performance measurement. Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools. Job Competencies: Strong communication and presentation skills. Excellent stakeholder management skills. Advanced knowledge of data warehouse and data governance. Advanced technical and analytical skills. Strong strategical planning skills. Working knowledge of the following systems; Excel, Access, SQL, Cognos, OBIEE, Crystal Reports. Physical demands (ADA): No unusual physical exertion is involved. Flagstar is an Equal Opportunity Employer We are committed to providing clear and accurate compensation information in accordance with applicable laws. Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information: Benefits | Flagstar Bank Pay Range $90,900.00 - $144,430.00 Flagstar Bank, N.A. is based in Hicksville, NY, and at December 31, 2025, had $87.5 billion in assets, $60.7 billion in loans, $66 billion in deposits, and $8.1 billion in total stockholder equity. We are a leading regional bank with approximately 340 locations, and strong footholds in the greater New York/New Jersey metropolitan region and in the upper Midwest, along with a significant presence in fast-growing markets in Florida and the West Coast. We are driven by our commitment to partner with our clients to set and reach goals together, helping them to take charge and thrive. Our focus is on four core lines of business that include Personal, Private, Small Business and Corporate & Commercial Banking. Flagstar Bank is committed to ensuring that you can successfully engage in our recruiting process. If you need assistance completing your employment application or if you would like to request a reasonable accommodation, please contact our team at . Equal Opportunity Employer For more Information: EEOC_KnowYourRights Member FDIC/Equal Housing Lender