Social Media Manager

Screen reader users may encounter difficulty with this site. For assistance with applying, please contact . If you have questions while submitting an application, please review these frequently asked questions. Current Employees and Students: If you are currently employed or enrolled as a student at The Ohio State University, please log in to Workday to use the internal application process. Welcome to The Ohio State University's career site. We invite you to apply to positions of interest. In order to ensure your application is complete, you must complete the following: Ensure you have all necessary documents available when starting the application process. You can review the additional job description section on postings for documents that may be required. Prior to submitting your application, please review and update (if necessary) the information in your candidate profile as it will transfer to your application. Job Title: Social Media Manager Department: Wexner Center for Arts | Communications and Marketing Position Description A critical member of the Marketing and Communications Department, the Social Media Manager produces, manages and measures content performance for multiple social media platforms for the Wexner Center for the Arts. Reporting to the Director of Marketing Content, they are responsible for leading the WCA’s organic and paid social media efforts to connect with the center’s diverse, international audiences on social media platforms such as, but not limited to, Instagram, Facebook, LinkedIn, and Tik Tok. This position will cultivate these accounts through frequent, engaging, brand-right social media conversations and content that create a sense of community and enthusiasm around WCA programs, events, and initiatives. This position collaborates with multimedia content producers; external partners such as artists and galleries; designers; press and media partners; community and campus partners; and writers to develop creative assets that can be leveraged across all platforms and provides coverage for WCA events in-person as necessary. Additionally, the role is expected to analyze and assess metrics and data from social media to help guide and direct strategy for organic, paid, and boosted social media campaigns. The Social Media Manager is expected to demonstrate a passion for social media and storytelling, a desire to stay on top of current industry trends, be aware of current digital accessibility standards, and have a creative, self-starter mindset. They will handle multiple projects and need to flex based on the organization's priorities, including some evening and weekend duties. This position supervises one social media intern. Required Qualifications Bachelor's degree, preferably in marketing, communications, video production, journalism, or a related field; Four years of relevant experience Two years of professional experience creating content (video, photography, editing platforms, advertising copy, and graphics) for a wide variety of audiences and digital platforms including Instagram, TikTok, YouTube, Facebook, and LinkedIn. Knowledge of TikTok and Instagram trends. 2+ years of professional social media or multimedia marketing experience. Proven ability to produce for creative, visual storytelling. Strong understanding of content marketing and reputation management. Strong written and verbal communication skills. Ability to content with an audience-first focus. Knowledge of social media metrics, measurement, and performance. Desired: 4-8 years of relevant experience Experience with integrated marketing planning. Understanding of paid/owned/earned paradigm in social media. Understanding of user-generated content management, content marketing, and reputation management. Exposure to marketing channels beyond social media. Experience with integrated marketing planning. Experience using Sprout Social. This position is a member of the American Federation of State, County,& Municipal Employees Local 322, Ohio Council 8, AFL-CIO. Additional Information: Salary The salary range for this position is $22.25 - $28.35 per hour. The actual offered salary will be based on multiple factors, including but not limited to, education, years of experience, internal equity, etc. Mission Statement The Wexner Center for the Arts (the Wex) is The Ohio State University’s multidisciplinary laboratory for contemporary art and culture. Through exhibitions, performances, screenings, educational programs, artist residencies, and publications the Wex serves as a vital forum where artists test ideas and where diverse audiences engage the art and issues of our time. In its programs, the Wex balances a commitment to experimentation with a critical appreciation of the past. Our work affirms the university’s pursuit of civic participation, freedom of expression, and robust dialogue. Location: Wexner Center for the Arts (0386) Position Type: Regular Scheduled Hours: 40 Shift: First Shift Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process. Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions. The university is an equal opportunity employer, including veterans and disability. At Ohio State, you’ll find work that inspires you. We offer roles and growth opportunities in countless fields and specialties — including a job that’s right for you. Ohio State benefits give you options to take care of what matters most to you — and opportunities to make adjustments as your life and needs change, including: • Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost. • Paid time off, including sick and vacation time and 11 holidays. • State retirement plan or an alternative retirement plan, both with generous employer contributions. As Buckeyes, we accomplish more together. No matter your role, you’ll be part of creating what people need now: pathways to education, research and health care. Working at Ohio State means you’re part of a team with a strong sense of community and an unwavering commitment to excellence — and, of course, incomparable Buckeye spirit. We bring out the best in people, help each other succeed and learn together. By joining Ohio State, you become part of a top-20 public university with one of America’s leading academic health centers. We’re a team of dedicated colleagues with access to boundless resources that support you. Review the Frequently Asked Questions for details on using Workday and submitting your application.